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Ë¿¹ÏÊÓÆµ True Blue Pro Dealer Program

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The Power of Becoming True Blue

At Ë¿¹ÏÊÓÆµ, True Blue PRO Dealers enjoy a local advantage as trusted leaders in water treatment. With extensive knowledge of Ë¿¹ÏÊÓÆµ brands like, Autotrol, Fleck, and Pentek, they focus on delivering exceptional customer experiences.

Joining the Ë¿¹ÏÊÓÆµ True blue PRO Dealer Network provides access to valuable services, exclusive digital tools for enhancing online presence, free local leads, and recognition as a Ë¿¹ÏÊÓÆµ True Blue PRO Dealer.

What's In It For You
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MAXIMIZE ONLINE PRESENCE

  • We receive over 500,000 visitors on Ë¿¹ÏÊÓÆµ.com Water Solutions webpages each year and True Blue Dealers get a prominent listing on Find A PRO Dealer Locator and Where to Buy webpages.Ìý
  • Further visibility benefits include a dedicated business webpage on Ë¿¹ÏÊÓÆµ.com with a lead prospect form.Ìý
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GET MORE BUSINESS

  • In 2025, True Blue Dealers received over 5,500 hot homeowner lead form submissions in the United States and Canada.Ìý
  • Join the True Blue PRO Dealer Network to receive in real-time, FREE Ë¿¹ÏÊÓÆµ.com homeowner leads in your local area.*Ìý
  • Report on leads in your Partner Center account, see your sales grow and get rewarded!**
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GROW WITH PENTAIR

  • Get recognized by Ë¿¹ÏÊÓÆµ as a leading and experienced local Ë¿¹ÏÊÓÆµ True Blue Water Treatment Professional.Ìý
  • Use the True Blue badge and post templates on your digital and social media webpages.Ìý
  • Receive dedicated support atÌýTrueBlue@Ë¿¹ÏÊÓÆµ.comÌýand stay connected with the latest news regarding upcoming Ë¿¹ÏÊÓÆµ growth opportunities.Ìý

*Ë¿¹ÏÊÓÆµ.com leads are delivered to the nearest True Blue PRO Dealer. Number of delivered leads vary based on the True Blue PRO Dealer’s location.

**Sales growth is not guaranteed. Ë¿¹ÏÊÓÆµ provides free homeowner leads that submit water treatment inquiry forms on Ë¿¹ÏÊÓÆµ.com.Ìý

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GET STARTED TODAY
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  • Complete the True Blue Application and send zip or postal code service areas toÌýTrueBlue@Ë¿¹ÏÊÓÆµ.com using the preferred Excel template.
  • Purchase from an Authorized Ë¿¹ÏÊÓÆµ Distributor and sell and service majority of Ë¿¹ÏÊÓÆµ brands, such as Autotrol, Fleck Ë¿¹ÏÊÓÆµ, Pentek and Structural in your product portfolio.
  • Maintain Google My Business (GMB) rating of 4.0 stars or higher.
  • Enroll to the Partner Center at .
  • Read and agree to the Ë¿¹ÏÊÓÆµ Channel Partner Brand Guidelines and program Terms and Conditions.
  • Allow for 5-7 business days for application review and approval status.
  • Track and measure your lead success in the Partner Center!
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